Brands I've scaled.
Tools I've built.

Challenges solved

1. 01

   Inventory complexity at scale

   Surplus is the hardest possible inventory problem — irregular lots, variable conditions, and SKUs that never restock. I built the operational and financial controls to keep retail, wholesale, and Wavian USA distribution reconciled against a single source of truth in Odoo.

2. 02

   Single-handed CRM/ERP/WMS consolidation — in three months

   I planned and executed the entire enterprise migration myself, in three months: from a fragmented stack of rented SaaS — Salesforce, Accounting Seed, Shopify — into a single unified Odoo system the business owns outright, spanning CRM, ERP, and WMS. Collapsing four disconnected vendors into one source of truth cut operational complexity, SaaS dependency, and cost by a literal order of magnitude — done under live operational load, with zero tolerance for corrupting pricing, accounting, or stock data.

3. 03

   One self-owned stack across retail + wholesale

   Retail (swisslink.com), wholesale (swisslinkwholesale.com), and Wavian USA distribution now run on that one consolidated Odoo platform — storefront, inventory, accounting, and back office on a single source of truth the company owns, instead of four vendors fighting each other for a monthly bill.

4. 04

   Dense, high-utility catalog UI

   A surplus catalog has to surface authenticity, origin, era, and condition fast. The UI is intentionally information-dense — built so a serious buyer can scan dozens of unique pieces and trust what they're seeing, rather than a sparse lifestyle storefront.

Challenges solved

1. 01

   Trust is the entire product

   Asking someone to run inference on their personal machine demands airtight, legible safety: a 75% power cap, an 85°C thermal lock, and an isolated CUDA process with no filesystem access and no network reach beyond an encrypted tunnel. Renters are completely blind to the host. The positioning leads with that guarantee.

2. 02

   Zero-friction onboarding

   The supply side is non-technical gamers, so the funnel is built for 'three steps, no terminal': a code-signed installer, a daemon that auto-starts to a small tray icon, and an earnings dashboard. Free to install, free to uninstall, toggle off and reclaim 100% of the hardware instantly.

3. 03

   Real payment rails, not points

   Earnings accrue against hourly grid-demand rates and pay out through Stripe — the same rails as Shopify, Lyft, and DoorDash — straight to a bank once the balance clears $10. Credible economics, not a speculative token.

Challenges solved

1. 01

   Crystal-clear value proposition

   An unfamiliar product needs instant comprehension. The brand leads with the single hero claim — 'No Sand, No Shovels' — backed by the visceral 1 lb → 33 lb transformation demo, so the value lands in seconds.

2. 02

   High-converting kit-based flow

   Rather than selling loose units, the catalog is packaged into outcome-based kits (door kits, garage kits, cases of 10/25). This reframes the purchase around the problem solved, lifts average order value, and simplifies the path to checkout.

3. 03

   Post-Shark-Tank scale spike

   The episode sold out inventory in a week and drove a viral TikTok surge. The storefront and fulfillment had to absorb a sudden national demand spike without breaking — an operations stress test passed live.